Advertising: Score hair cream CSP
Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? 2) What representations of women were found in post-war British advertising campaigns? 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. 4) What does the factsheet suggest in terms of a narrative analysis of the Score hair cream advert? 5) How might an audience have responded to the advert in 1967? What about in the 2020s? 6) How does the Score hair cream advert use persuasive techniques (e.g. anch...