Advertising: Score hair cream CSP
Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960s became more direct and modern because television started influencing how products were sold. The factsheet says adverts moved away from long explanations and started using short slogans, stronger visuals and memorable images. The Score advert objects this because it relies a lot on the striking image of the man and the women, with the product placed smaller on the side, and has a lot of written detail, which mainly shows the man being the main image rather than the product. 2) What representations of wo...