Advertising: David Gauntlett and masculinity
Alezey g ender, identity and advertising David Gauntlett: academic reading Read this extract from Media, Gender and Identity by David Gauntlett . 1) What examples does Gauntlett provide of the "decline of tradition"? 2) How does Gauntlett suggest the media influences the way we construct our own identities? 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? 4) Why does Gauntlett suggest that masculinity is NOT in crisis? 5) Does advertising still reinforce the "conventionally rugged, super-independent, extra-strong macho man" that Gauntlett discusses? Offer examples for both sides of the argument from the wider advertising industry. 6) Gauntlett discusses the idea of 'girl power' and offers examples from music and film. Does advertising provide evidence to support the idea of 'girl power' or is the industry still reinforcing traditional representations of me...