OSP: Influencers and celebrity culture
OSP: Influencers and celebrity culture 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? 3) How do influencers reinforce capitalist ideologies? 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality? 5) What are the arguments for and against regulating online content such as YouTube? 6) How can Hesmondhalgh and Curran & Seaton's ideas be linked to online media debates? 7) How can Gauntlett's ideas around identity and audience be applied to YouTube and influencer content? 8) What is YO...