Advertising: Introduction to advertising
Alezey
Introduction to advertising
Read ‘Marketing Marmite in the Postmodern age’ in MM54 (p62).
Answer the following questions on your blog:
1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.
1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.
2) What persuasive techniques are used by the Marmite advert?
3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’?
4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?
5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?
6) What is the difference between popular culture and high culture? How does Marmite play on this?
7) Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?
8) What examples does the writer provide of why Marmite advertising is a good example of postmodernism?
4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?
5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?
6) What is the difference between popular culture and high culture? How does Marmite play on this?
7) Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?
8) What examples does the writer provide of why Marmite advertising is a good example of postmodernism?
A/A* extension task
Read the marketing blog linked above on narrative in advertising. Which campaigns are particularly impressive in your opinion? How do they use narrative to connect with their audience?
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