Y12 Media exam: Paper 1 Learner response

 Paper 1 Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 

- WWW: A good effort overall in this assessment. In particular , your Q2 on the unseen + CSP shows knowledge + understanding in relation to advertising conventions.

- EBI: Q3, could have been more linked / reference to the Ghost Ton CSP . Some gaps in media terminology; Q4+Q5 

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: this advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where  familiar tropes and imagery are used to engage with audience expectations around media products.  The advert works by explicitly connecting the watch to these well-worn ideas with the notion of  ‘difference’ perhaps coming from the unusual foregrounding of the watch in the image which is  presumably a new model for the audience to desire. 

Q2 (unseen text and CSP) additional point/theory/CSP reference: both products can be seen as simulated versions of reality featuring self-consciously stylised hyper masculine constructions, presenting the audience (to a greater or lesser extent) with role models • both products appear to reinforce Van Zoonen’s notion of patriarchy with men represented as a  dominant force to a greater or lesser extent, reinforcing stereotypical ideas about the nature of male  identity to the audience 

Q3 (music video) additional point/theory/CSP reference: can be read as both a negatively stereotypical portrayal of ‘disaffected youth’ and  more positively, as the young expressing their dismay and concern at the way their  community is being destroyed by the Thatcher government, eg ‘no job to be had in this  country’ 

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: Spreading risk across a range of different business and platforms and creating new potential revenue streams.

Definition of vertical integration: form of conglomerate ownership where the parent company owns subsidiaries in the same chain of production. This can reduce costs, increase profits and importantly ensures that creative control over media products is retained by the conglomerate. A good example of this would be Disney’s ownership of companies across film production, post-production, distribution and exhibition.

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.)