Magazines: The Gentlewoman - Audience and Industries

The Gentlewoman: Audience and Industries 

Media Magazine feature: Pleasures of The Gentlewoman

Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 

2) What representations are offered in the Gentlewoman?  

3) List the key statistics in the article on the average reader of the magazine. 

4) What is The Gentlewoman Club? 

5) What theorists does it suggest we can apply to the Gentlewoman's club?

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

7) Who are the team behind the magazine?

8) How does the Gentlewoman use their website and social media to promote the magazine? 

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

10) How does the article sum up the audience pleasures of the Gentlewoman? 

-------------------------------------------------------------------------The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 

3) What are the audience demographics for The Gentlewoman?

4) What is The Gentlewoman Club and what does it offer readers?

5) What Creative Collaborations

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D&AD Award Winner feature

Read this short D&AD advertising agency award feature on The Gentlewoman. Answer the following questions:

1) How is the magazine described?

2) What does it say about the content and design of The Gentlewoman?

3) How are the readers described?

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Business of Fashion website feature 

Read this Business of Fashion feature on The Gentlewoman - the magazine that is also a club. If you don't want to sign up to the website (free) then you can access the text of the article on Google Drive here. Answer the following questions: 

1) What events are listed as part of The Gentlewoman Club?

2) Why does it suggest the magazine has managed to 'cut through the clutter'?

3) How are Gentlewoman Club tickets given out? 

4) What does the article say about The Gentlewoman's relationship with its audience? 

5) Why are Club events valuable from a digital perspective? 

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Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 

5) What representations of fashion and gender can you find on their Instagram page? 

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A/A* extension tasks

Read this extensive interview with Penny Martin in the New Zealand Herald. It covers every aspect of the magazine and wider cultural contexts - essential reading if you want that A*. 

If you're interested in design and how the media is becoming increasingly digital then this in-depth Medium feature is great. It's a case study from a designer who converted an issue of The Gentlewoman from print to digital as a design project. Reading this will give you a really in-depth understanding of the construction, design and overall look and feel of your CSP as well as an introduction to website building and graphic design.