Magazines: GQ - Audience & Industry

 GQ - Audience & Industries 

Audience
Look through the GQ Media Kit and answer the following questions: 

1) How does the media kit introduction describe GQ?

2) What does the media kit suggest about masculinity? 

3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience.

4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience?

5) Still on page 3, what does the video and social series section suggest about how magazine audiences are changing? 

-------------------------------------------------------------------------------------

Media Magazine feature: GQ
Go to our Media Magazine archive and read the article on GQ (MM82 - page 12). Answer the following questions:

1) What are the elements that go into choosing a cover stars for GQ? 

2) How is the magazine constructed to serve the target audience? 

3) What does the article suggest about GQ's advertisers and sponsorships - and what in turn does this tell us about the GQ audience? 

4) What is GQ Hype - and how does it reflect the impact of digital media on traditional print media?
 
5) Finally, what does the article say about additional revenue streams for print magazines like GQ?  

-------------------------------------------------------------------------------------

Industries
Your industries contexts are divided into three areas - Conde Nast, GQ's website and social media content and the impact of digital media on print industries.

Condé Nast
Read this Guardian news article on editorial changes at Condé Nast and answer the following questions: 

1) Who was previously GQ editor for 22 years? 

2) What happened to the 'lads' mag' boom magazines such as Nuts, Maxim and Loaded? 

3) What changes have been taking place at Condé Nast in recent years and why? 


Read this Press Gazette article on Conde Nast. Answer the following questions:

1) What does the article suggest about Condé Nast's recent strategy? 

2) How does chief executive Roger Lynch describe Condé Nast and why? 

3) What does Adam Baidawi say about Condé Nast, GQ and culture? 



1) How is Condé Nast moving away from traditional print products?

2) What examples are provided of Condé Nast's video and streaming content?

3) What does the end of the article suggest modern media audiences want? 

-------------------------------------------------------------------------------------

GQ website, video and social media content 
Visit the GQ website, Instagram and YouTube channel. Note that some of these may be blocked in school. Once you have looked over GQ's online content, answer the following questions:

1) What similarities do you notice between the website and the print edition of the magazine?

2) Analyse the top menu of the GQ website (e.g. Fashion / Grooming / Culture). What do the menu items suggest about GQ's audience?

3) What does GQ's Instagram feed suggest about the GQ brand? Is this appealing to a similar audience to the print version of the magazine?

4) In your opinion, is GQ's social media content designed to sell the print magazine or build a digital audience? Why?

5) Evaluate the success of the GQ brand online. Does it successfully communicate with its target audience? Will the digital platforms eventually replace the print magazine completely?

---------------------------------------------------------------------------------------------------------------

A/A* extension tasks

You can read more about the GQ Heroes event here. What does this suggest about the GQ audience - and how brands are diversifying away from print? 

Read this Guardian feature on the struggles of the UK print magazine industry to find out how Google and Facebook took advertising revenue from print products and how magazines are responding.

Find out more about Conde Nast and the people in leadership positions on their website here. 

Read more about GQ in this Gorkana media briefing.

Comments

Post a Comment

Popular Posts