MIGRAIN - reception theory
Alezey RECEPTION THEORY 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? PREFFERED READING The advert shows 50 Cent as a strong and confident person. The message is about being yourself and making the most of today because the future isn’t guaranteed. The black-and-white style and serious tone make him look tough and may reflect on the intense past, which fits with RBK’s brand image. The advert wants viewers to feel inspired to be bold and true to themselves. NEGOTIATED READING Some people might agree with the message about living in the moment and being confident, but they might think that having a backup plan is important too. The tough image might appeal to some, but others might find it too aggressive or not relatable as it's a niche subject. So, while they like the idea of being confident and letting go of past, they might not fully support the “no plan B” intention. OPPOSITIONAL READING Some viewers might reject the advert becau...
